Advice is a students’ NGO based in Bucharest, Romania. Set up in 2002 by a handfull of students passioned about advertising, it developed as the biggest students’ NGO in Romania that works closely with the creative industry.
By connecting students with the professionals from the creative industry through free conferences, workshops and contests, Advice pursues to offer students the practical means and the perfect context to become the next generation of creative practitioners. However, throughout years things evolved and a change was necessary…
The entire process needed a clear, focused planning in covering all deliverables and adding value to the new identity. The challenge started with a complex brand and design audit and ended with a thorough brand communication strategy & implementation. As part of the project I have been involved in all stages, from audit, planning to copywriting.
The result revealed a new name (from “Advice Students” to “Advice”, dropping the ‘surname’), a new slogan (Young creatives at work.), a new ideology (vision, mission, values and brand essence) as well as a new visual identity, designed by the talented designers in the team.