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Design

23

May
2012

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In Design

By Alina Pirvu

IDEO’s good vibes

On 23, May 2012 | No Comments | In Design | By Alina Pirvu

This is the first thing that you notice once you reach their office in London. A bit hidden from the street noise the cosy location seems welcoming from the very start. And it proves to be like this until the last moment of your staying.

As part of this week’s Clerkenwell Design Festival, IDEO opened its doors wide for curious minds and spirits. Anyone had the chance during 2 hours to drop by and get some insights about the IDEO work process from the people that are involved in it themselves.

Even if I got there about one hour late, the remaining one proved to be intense, fun and insightful. The first things I noticed were the post-its and the table full of LEGO pieces to play with and get creative. And next to it a foosball table that not many used as they were too busy networking. In a corner some people were watching David Kelley’s latest TED talk, others were brainstorming using post-its, some were making new contacts or having a beer and reading Tim Brown’s ‘Change by Design’. It didn’t even seem as a regular working day on a Tuesday but more a chilling Sunday with friends.

So by the end of my hour there I ended up with 4 great conversations, some great business cards and being shortly interviewed for an OpenIDEO project. Once back on the street I started thinking that I like that part of London and I could easily get used to it one day.

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