I’m Alina – a creative brand strategist working with brave brands.

Currently Strategy Director at Thirst Craft & Hunger Craft.

I have spent the past decade in small and large agencies, fostering the power of creativity and design to solve business challenges and inspire award-winning design solutions for global icons, local gems, and entrepreneurial ventures alike.

I am most comfortable working between provocation and practicality, crafting expansive knowledge into beautifully simple ideas that give brands an interestingly competitive edge and an emotionally rich narrative.


Things I do

Design Research
Market Analysis
Insight Generation
Concept Development
Brand Definition
Core Creative Idea & Manifesto
Portfolio & Brand Architecture
Integrated Marketing
Facilitation & Training


For whom

Mars Wrigley, Unilever, Danone Nutricia, KraftHeinz
AB InBev, Molson Coors, Brooklyn Brewery, Pepsico
SHS Drinks, OMSCO, Henkel, Arla
HIPPEAS, Maverick Snacks, Qnola
Half Hitch Gin, Scotch Malt Whisky Society, Loch Lomond Group
L’Artisan Parfumeur, Aromatherapy Associates
The Diana Award, apetito, Nominet



Clio Award – Bronze
Eurobest – Gold
DBA Effectiveness Award – Gold, Silver
FAB Award
The Dieline Award


Get in touch if you would like to discuss a project or idea.


Alina Pîrvu